Growth in Domestic and Overseas Markets
According to the Association of Japanese Animations (AJA), the domestic anime market in 2025 is expected to reach 1.91 trillion yen, a 14.1% increase from the previous year. Meanwhile, the overseas market is set to achieve remarkable growth of 17.2%, reaching 2.54 trillion yen. As a result, the overseas market will surpass the domestic market for the fourth consecutive year.
Expansion of International Markets and Studio Revenues
The AJA's 2025 Animation Industry Report indicates that the overall anime market will grow by 15.8%, including sectors such as TV, film, home video, streaming, as well as merchandise sales, music releases, and events. In 2025, the proportion of revenue from overseas markets for production studios is expected to reach 27.9%, marking a significant growth of 25.5% from the previous year. Consequently, the profits of companies directly involved in anime production will increase by 8%.
Japanese Government's Entertainment Business Plan
The Japanese government is positioning anime as a key industry for overseas sales and has set a plan to double annual revenues in the entertainment sector between 2028 and 2033. According to this plan, the goal is to expand annual revenues to 20 trillion yen (approximately 130 billion dollars) by 2033. In light of this goal, revenues for 2024 are projected at 6.044 trillion yen (around 39 billion dollars), with anticipated future growth.
