The History of Meiji Milk Chocolate
Meiji Milk Chocolate was launched in 1926 and has since been widely loved both domestically and internationally. The brand boasts a 100-year history and now offers over 20 sister brands. It is also sold in China, the United States, and many regions across Asia.
Special Illustrations by 40 Manga Artists
To celebrate this milestone year, Meiji invited 40 renowned manga artists to create art pieces. These artists used their own characters to craft unique illustrations featuring Meiji chocolate bars. Participating artists include a wide range of popular creators such as Yoichi Takahashi of "Captain Tsubasa," Ai Yazawa of "NANA," and Mitsuru Adachi of "Touch."
Original Art Created by 21 Artists
Additionally, 21 gallery artists have joined the project to create original works for Meiji Milk Chocolate. Each artist has drawn inspiration from the theme of Meiji chocolate and showcased their style in their works.
The Significance of the Project
Through this project, Meiji aims to express gratitude to its long-time consumers and acquire new fans through art. The fusion of the creative energies of manga artists and other artists with Meiji’s classic chocolate provides a fresh surprise to many people.
