The brand "sanrio house," supervised by Sanrio Co., Ltd., will open a new store in Shibuya PARCO. This will be the fourth store for the brand, opening on November 13 (Friday). It is drawing attention as a new concept store in Shibuya, the center of Japanese culture and fashion.
A Wide Range of Shibuya Exclusive Items
At "sanrio house Shibuya PARCO Store," items with original designs reflecting Shibuya culture will be sold. The most notable is the limited edition Hello Kitty dressed in high school girl fashion. Five types of cute design merchandise such as clear tumblers, makeup pouches, and stickers will be available.
Special Products for the Holiday Season
At "sanrio house," celebrating its first holiday season, a special collection will also be launched. It includes the seasonal limited pattern of popular clear tumblers, glitter tumblers based on silver, and Hello Kitty plush charms. There's also an opportunity to get specially made shopping bags.
A Store Offering a New Experience
Inside the store, the "HELLO BAKERY" series themed on freshly baked bread will also be featured, with a special corner where you can use tongs to select plush toys. Reservations are required to visit, and acceptance via the official LINE account is scheduled to start.
In addition to this, the Shibuya PARCO store will host a limited-time pop-up store titled "CAPSULE TOY LAND," featuring eight types of capsule toys including can badge mirrors.
Expectations are high for the opening of sanrio house Shibuya PARCO store starting November 13. Since reservations are necessary, those interested are advised to book early.
