The Japanese shojo manga magazine 'LaLa' is celebrating its 50th anniversary with a special campaign in collaboration with Lawson. This collaboration features exclusive merchandise with original illustrations from popular works like 'Snow White with the Red Hair,' 'Ouran High School Host Club,' 'Vampire Knight,' and 'Natsume's Book of Friends.'
Mamoru Miyano Takes On In-store Announcements
During this campaign, voice actor Mamoru Miyano will be specially conducting in-store announcements. From October 22 to November 2, original 'LaLa' 50th anniversary content will be broadcast, offering visitors a unique experience.
Attractive Bonuses and Merchandise
From October 27 to November 9, customers who purchase selected items can receive an 'Original Art Sheet' (five types available) on a first-come, first-served basis. Additionally, there is a raffle campaign accessible through Lawson's official social media, providing a chance to win original QUO cards worth 10,000 yen.
Furthermore, a diverse lineup of goods, including acrylic stands, acrylic badges, and nail tips, will be available for purchase, exclusively at Lawson stores or via @Loppi and HMV. Customers can also use the multi-copy machines in Lawson stores to obtain original 50th anniversary stickers. With a selection of 62 designs, collectors can enjoy choosing based on their preferences.
The History and Future of 'LaLa'
Since its debut in 1976, 'LaLa' has captivated readers with a variety of stories. It has continually featured compelling works that transcend the scope of traditional shojo manga, receiving enduring support through the ages. This milestone 50th anniversary event aims to connect readers with LaLa's history and future potential, and it is expected to draw great interest from many fans.
Details of the campaign can be checked on Lawson's official website, so interested individuals are encouraged to take a look.




